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Marketing An Introduction Kotler Amstrong 4th Cdn. An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. An Introduction shows students how customer valuecreating it and capturing itdrives every effective marketing strategy.

Amazon Com Marketing An Introduction Fourth Canadian Edition With Mymarketinglab 4th Edition 9780132573658 Armstrong Gary Kotler Philip Trifts Valerie Buchwitz Lilly Anne Books
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